Why We Started the Company

After more than 25 years in the digital marketing ecosystem, I've participated in two successful exits and developed multiple 8-figure businesses across technology and marketing disciplines. My journey has been rich with experiences, insights, and countless lessons learned. However, as I reflected on my career, I realized that the most rewarding moments were the successes and the ability to leverage those experiences to guide others.

Elegant Disruption was born out of this desire—to bring our knowledge and expertise to founders and CEOs striving to reach the next level. We saw a way to frame everything we've learned and pass it along to clients who needed that extra push to break through their challenges. The goal was to provide strategic guidance that is both practical and impactful, helping businesses navigate complexities and identify new growth opportunities.

How It Started

Right from the start, it was clear that there was a significant demand for our expertise. We immediately dove in with our first three clients, two of whom remain with us today. It became evident that many CEOs, while excellent strategists, were overwhelmed by the day-to-day demands of HR, operations, sales, and marketing. The complexities of running a business often left little room for forward-thinking and innovation.

We quickly realized that the challenge was as simple as executing a structured strategy offsite for the leadership. Even when these sessions were executed flawlessly, team members often returned to their day-to-day routines, leaving game-changing strategies by the wayside. This initial experience underscored a common theme: businesses needed external strategic support to thrive. CEOs were consumed by operational details, leaving a void in strategic vision. Our role was to fill that gap, providing the insights and direction needed to propel their businesses forward.

What We Learned Along the Way

Each client we work with has a unique DNA, which is why our projects are bespoke. However, the path to identifying opportunities and executing them is repeatable. We've learned that while being a Swiss Army Knife with razor-sharp tools is valuable, it must be grounded in a simple truth. Every CEO and Founder wants to increase their enterprise value and attractiveness to stakeholders. Our M&A expertise and our E5 Value System ensure our work meets this fundamental need.

Authenticity is crucial. Clients can sense if you don’t practice what you preach. Our company values reflect this belief:

• Empower: We foster a collaborative environment that values teamwork, diverse perspectives, and ethical behavior. We encourage and empower employees to take initiative, make decisions, and grow professionally.

• Evolve: We embrace creativity and strive to lead the market with cutting-edge solutions that challenge the status quo. We maintain flexibility and responsiveness to adapt quickly to changing market conditions and customer demands.

• Excel: We prioritize customer needs and experiences in every aspect of the business, ensuring satisfaction and loyalty. We commit to high standards in all endeavors, continuously improving processes and outcomes and focusing on delivering enterprise value and sustainable growth.

How It's Going

As we celebrate our third anniversary, we are proud to share some milestones that reflect our journey:

• Consecutive years of +30% growth since inception

• More than 75 projects have been completed for our growing roster of clients

• Achieving a 100 NPS (Net Promoter Score)

While we have no illusions that maintaining a perfect NPS score is sustainable long-term—because truly challenging ourselves means facing tough feedback—we have tirelessly worked to overdeliver for our clients. The satisfaction of a job well done continues to drive us.

Where We're Going

Looking ahead, we are excited about the future of Elegant Disruption. We are leveraging our learnings, IP, and expertise to enhance our E5 Value System, creating a repeatable framework for every client to identify their biggest opportunities in this era of disruption.

We are continually called upon to support our clients' AI strategies in understanding the opportunities and providing technical expertise to solve their challenges. As we continue to wrap software around our services, we expect this to be a primary area of focus.

We will empower our clients with AI-driven software that provides 24/7 access to the insights they need to make decisions on the fly. Furthermore, we believe that flawless communication is essential to every well-executed strategy. Therefore, our communications business will continue to flourish, ensuring our clients' messages are delivered with clarity and impact.

Thank you for being part of our journey. Here's to many more years of disruption, growth, and success together.